Near the Olympic Park in East London, LandProp, part of the Inter Ikea Group, is implementing the extensive "Strand East" project. As one of the first companies, an IKEA subsidiary is in the process of building an entire neighborhood, entirely in line with the IKEA philosophy; affordable, family-oriented, simple and reliable.
LandProp invests in real estate and is an industry of Inter-IKEA Group, the company that manages the intellectual property of IKEA and the huge profits of IKEA. LandProp has around thirty projects in progress, including in Denmark, Sweden, Poland and Germany. But nothing is as extensive as Strand East, a project in which LandProp breathe new life into an old harbor area where mainly old sheds and rusting machines were built by building an entire neighborhood.